Facebook Hits 1 Trillion Pageviews

Social networking behemoth Facebook reached 1 trillion pageviews in June, according to new data. Facebook is the most-visited website on the Internet, according to data compiled by the ad network DoubleClick, a subsidiary of Google.

In June 2011, Facebook received about 870 million unique visitors, a figure that exceeds the number of registered users the site has by about 120 million. That’s because many of the site’s pages come up in search results and are generally visible to non-users, if only partially.

According to this data, the site gets nearly 1,150 pageviews per visitor. That’s an extremely sticky website. Yet it comes as little surprise considering how much time many users spend on Facebook doing things like clicking through photo galleries (each photo counts as a pageview), playing games like FarmVille and viewing other people’s profiles.

The second most-visited website was YouTube, which had 790 million unique visitors in June and 100 million pageviews.

The data released by DoubleClick does not include adult websites, ad networks and certain sites owned by Google.

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