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Apple should not Release iPad 3 Any Sooner to Compete with Rival Tablets


Apple reportedly has prototypes for its third-generation iPad already circling in its supply chain, but no new model is expected to arrive this year as a true second-place tablet has yet to emerge.

Analyst Mark Moskowitz with J.P. Morgan revealed on Friday that his conversations with industry insiders have revealed that Apple’s next iPad will not be available until sometime in 2012, even as prototypes for the device begin to circle in the supply chain.

He said:

“In our view, Apple should be in no rush,” he said. “The other tablet entrants have stumbled so far, and that trend-line could persist deep into 2012.”

And while Apple works behind the scenes on its next iPad, in July an alleged “iPad 3” part was discovered. A report accompanying that component suggested the model would sport a “brand-new design.”

Moskowitz sees Amazon as having potential to create a true second-place tablet in the market, though he believes an e-reader carries “diminished user expectations” when compared to a full-fledged tablet, making the transition from e-ink to color touchscreen difficult. The device is expected to launch in the coming weeks with a 7-inch color touchscreen and a $250 price tag.

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