Archive for June 6, 2010

Cloud storage and document sharing startup Box.net is the latest startup to adopt HTML5. The startup is announced that it is incorporating a broad implementation of HTML5 drag and drop functionality that supports native interaction with desktop. So basically, you can drag and drop files from the desktop right into your Box.net web application.

The feature works on Firefox 3.6 and Chrome for PC (with support for Safari and Chrome on all platforms coming in the next few weeks). Box’s CEO and co-founder Aaron Levie says that Flash didn’t allow this at all due to security issues. While this is a small addition in terms of functionality, he believes that HTML5 provides a much richer user experience when it comes to enterprise applications and the interaction between the browser and the operating system . “HTML5 is the nail on the coffin of desktop applications because we can create this rich interactive experience that acts like a native app.” Levie adds that HTML5 is also appealing because it works on every device.

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Rumor has it that Apple is gearing up to announce its “Next big thing” – a new personalized, mobile advertising system that could well be dubbed as the “iAd”. The buzz is building coincidently, or may be by design, towards the iPad shipment date, which is April 3rd. According to some executives familiar with the plan, Apple’s CEO Steve Jobs has described the new ad platform as “revolutionary” and “our next big thing”. The sources also informed that it will be officially unveiled at Madison Avenue on April 7th – exactly four days after iPad ships.

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According to the sources at TechCrunch, the next version of iPhone OS, which is set to release this June will have Bing as its default search engine in Mobile Safari. Microsoft and Apple have reportedly been in talks over a possible search deal since January of this year, but since then there has been no real news on this.

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